Standing Together For Change
The campaign exists to challenge the belief that the value and beauty of people (in India and worldwide), is determined by the fairness of their skin. Through conducting workshops and events, the project has reached out to people from all walks of life, with the message, “a person’s self-worth does not depend on the colour of their skin”.
The Dark Is Beautiful campaign was started in 2009, by Women Of Worth, a non-profit based in India, as an awareness and advocacy campaign to fight colourism.
It seeks to draw attention to the unjust effects of skin colour bias, shaped by societal attitudes and reinforced by media messages that are corroding the self-worth of countless people, young and old.
In the 10 years since its inception, the Dark Is Beautiful campaign has gained international recognition and garnered support from celebrities and recognition and mention in various major media publications in India and around the world.
FOUNDER & DIRECTOR
Kavitha Emmanuel launched the DISB campaign on 2009 with a passion to address the issue of colourism in India . She was challenged by the lack of voice for those traumatized by skin colour discrimination.
She recognised the need for a platform for people to connect, express and challenge this toxic belief that was stripping people of their true sense of worth.
MANAGER – CAMPAIGN + BRAND + SOCIAL
Shalomie is a talented designer who acts as our creative head, campaign manager and social media manager.
She is a brainstormer and an out of the box thinker who is passionate about finding solutions, being committed to excellence and staying positive.
Young and super-charged, with a go-getter attitude, Caroline works to lay the groundwork for our advocacy initiatives. She is an ardent believer in equality for all and the need to create awareness about it.
Christina is passionate about numbers are holds our finances together. Her extensive experience in other non-profit organisations has enabled her to think ahead and provide timely solutions to finance and accounts related circumstances.
Fenny is involved in sustainability, development and nurturing existing partnerships, all the while seeking new partnerships to further our message that ‘all skin colours are equal’.
Fenny is a young mother who longs to see a generation that values mankind despite differences in gender, colour, caste or creed.
Jezreel is a multi-talented young woman who enjoys working with adolescents who have been victims of bias, discrimination, abuse, neglect and abandonment to rehabilitate them.
She is passionate about being a catalyst in the empowerment of people.