by DISB | Dec 15, 2019 | Colourism Stories, Discrimination, Prejudice, Skin Colour Bias
I’m rummaging through my bag of memories looking for instances when my skin color was used to define me. I’ve had a relative tell me that I wouldn’t get married because I am dark and it would have been better to be born a boy. My father who is as dark as I am, taught...
by Lydia Durairaj | Apr 24, 2019 | Advertising, Advocacy, Discrimination, Media Literacy, News, Skin Colour Bias
Advertisers are storytellers. They have the creative job of spinning a story of a product or service and convincing us that it is actually worthy of our attention, time and money. Keeping the target audience in mind, they weave in visuals, music, language, people,...
by DISB | Feb 12, 2014 | Beauty Ideals, Colourism Stories, Discrimination, Prejudice, Skin Colour Bias
The Sad Truth About Colourism Sapna’s personal story of overcoming discrimination is featured in the documentary film, Hue, by Sepia Films. Here she talks about her hopes for the film and about her dream that India would be country that lives up fully to its...
by DISB | Jan 18, 2014 | Advertising, Advocacy, Beauty Ideals, Discrimination, News, Petition
WOW’s petition on Change.org against Fair and Handsome ad garners a one on one meet with the top brass of EMAMI. January 18th, 2014, Kolkatta — Women of Worth (WOW) , the Chennai based NGO behind the Dark is Beautiful Campaign, was invited today to a one on one...
by DISB | Dec 28, 2013 | Beauty Ideals, Dark Skin, Discrimination, Melanin, Prejudice, Skin Colour Bias, Uncategorized
by Aaron Sathyanesan | neuroscientist and Dark is Beautiful supporterWhat skin colour did Jesus have?This question, I believe, is at the storm-eye of a scandal for the ages.Recently, this scandal made the rounds in media outlets, social networks and the uttermost...
by DISB | Dec 10, 2013 | Advertising, Beauty Ideals, Discrimination, Prejudice, Skin Colour Bias
The “Dark is Beautiful” campaign has an underlying assumption— that Beauty exists! It is a clear reference to the ubiquitous existence of beauty in our world. It is also a bold challenge to social attempts to fracture beauty. One attempt to do so is by pitting one...
